Get More Networking Leads by Using The MOCAA Method™

The Method

"So, what do you do?"

When someone asks you this in a networking meeting, please remember...

They don't care.

They care about themselves and their problems.

As famous marketing copywriter Robert Collier once said, the key to influence is to "enter the conversation already going on in your prospect's mind."

That means we have to get out of our own head and our own problems and focus on theirs.

And since the subconscious mind is always in control, their subconscious is asking:

1. How can you help me?

2. How long will it take me to experience the result/relief/transformation?

3. What will I have to sacrifice (of my time and money)?

4. What do you want me to do right now to take the next step toward relief?

If you answer these four questions for them, they'll want to give you more time, and perhaps in your next meeting, even gladly give you some of their money.

Here's my talk track to make this happen for you.

I call it the The MOCAA Method™, which stands for:...

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Navigating the New Email Deliverability Rules in 2024

flow of information Dec 17, 2023

As we approach February 2024, many entrepreneurs who rely on email marketing (as most should), will get a rude wake-up-call when they see their deliverability rates plummet.

In February, changes in email deliverability rules are set to significantly impact how your emails reach your customers. Understanding these changes is key to ensuring your messages don't end up in the dreaded spam folder.

There are three main rules you need to keep top of mind. Or better yet, on your CRM dashboard, so you can manage them carefully, like the here to the right:

Let's break down these new rules into simple, actionable insights.

1. Average Engagement Must Be 100 Days or Less

What It Means: Email engagement refers to how recipients interact with your emails – are they opening them, clicking on links, or simply ignoring them? Under the new rules, the average engagement period for your emails should be 100 days or less. This means your recipients should be actively interacting with your emails...

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How to Get Real Work Done with A.I.


Creating true-to-life graphics using A.I. tools such as midjourney is helpful for marketers and creatives, but there's more to do than create images, right?

On the webinar we hosted recently, "How to Use A.I. to Increase Profits, Work More Efficiently, and Save Time", Dennis Duckworth with A.I. startup showed us how they're making it easier for the "rest of us" to get meaningful work done with A.I. 

And they do it all while protecting your privacy and keeping your data from being used to train someone's large language model (LLM).

There are nearly endless examples of work you can get done faster with

Here's Dennis showing us what's possible with the app. You can get your free account at


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