These days, “Me Too” and “Me More” are the slow road to failure. 

Here are 31 ideas and examples you can use to help your clients stand out from the crowd like a supermodel at a family picnic:

1. The Simplest: Apple - Known for user-friendly devices with intuitive interfaces.
2. The Hardest: Lockheed Martin - Develops advanced aerospace and defense technologies that few can match.
3. The Smallest: Raspberry Pi - Offers small, affordable computers that encourage learning and experimentation in programming.
4. The Biggest: Walmart - The world’s largest retailer by revenue, with a vast array of products.
5. Most Efficient: Amazon - Renowned for its efficient logistics and quick delivery services.
6. The Best: Rolex - Represents high-quality and luxury in watchmaking.
7. The Cheapest: Dollar Tree - Everything for one dollar, appealing to budget-conscious consumers.
8. The Most Expensive: Ferrari - Luxury cars known for their high cost and exclusivity.
9. The...

If you're ideal client is the CEO or any member of the C-Suite of a company doing between $10 million and $100 million in revenue and you want them to cheerfully book an appointment with you, read on.

First, remember these things:

1. They're humans like you and me. They live in an emotional whirlwind, and they're constantly looking for someone or something that can help them solve their problems and elevate their emotional state.

2. They are very, very busy. There's little time for chit-chat. Although this is very personality dependent, even the most gracious and extroverted CEOs have serious time constraints and need you to get to the point. They guard their time ruthlessly and have confidants around them to keep you away from them so they can stay focused.

3. They rarely engage on social media. More and more CEOs are becoming more active on social media, but unless they have a role-driven purpose for doing so, they'll have an account that someone else manages for them. And...

The Method

"So, what do you do?"

When someone asks you this in a networking meeting, please remember...

They don't care.

They care about themselves and their problems.

As famous marketing copywriter Robert Collier once said, the key to influence is to "enter the conversation already going on in your prospect's mind."

That means we have to get out of our own head and our own problems and focus on theirs.

And since the subconscious mind is always in control, their subconscious is asking:

1. How can you help me?

2. How long will it take me to experience the result/relief/transformation?

3. What will I have to sacrifice (of my time and money)?

4. What do you want me to do right now to take the next step toward relief?

If you answer these four questions for them, they'll want to give you more time, and perhaps in your next meeting, even gladly give you some of their money.

Here's my talk track to make this happen for you.

I call it the The MOCAA Method™, which stands for:...