Generate More Leads with The Conversion Equation

flow of leads Jan 07, 2024

Use this Conversion Equation Evaluator to determine you conversion equation score.

If a grade is below 3 the ad must be re-worked.


0: Totally wrong concepts, try again

1: Does not interrupt (or False-Uptime); does not engage, gets no results (what most people write)

2: Basic ad structure is there; can’t be fixed with “red-line”

3: Good ad that interrupts and engages; lacks power in building the case and an appealing call to action

4: Engages prospect and builds case well; offer needs strengthened; needs help with wordsmithing (for power)

5: Clear, passionate, precise & powerful Ad! Nails internal conversation. Irresistible and obvious choice!

Interrupt: Headlines & Voice Over or Intro (for Radio/TV)

0: No headline at all

1: Company name or play on words; does nothing to compel reader/listener to continue

2: Headline exists; poor or crass HOT BUTTON; False Uptime Alert!

3: Hot Buttons Activated; not articulated well, but says in basic terms what...

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100 Best Headlines Ever Written

flow of leads Jan 07, 2024

I love copywriting.

Well, let me qualify that.

I love having written good copy, and I especially love reading it.

At Cracker Barrel, I like to sit near the vintage ads and read them while waiting on my southern fried chicken.

I find them entertaining, nostalgic, and inspiring.

So, to inspire your copywriting, and maybe even entertain you a bit, here's a collection of 100 of the best copywriting headlines ever written:

1. The Secret Of Making People Like You

2. A Little Mistake That Cost A Farmer $3,000 A Year

3. Advice To Wives Whose Husbands Don't Save Money — By A Wife

4. The Child Who Won The Hearts Of All

5. Are You Ever Tongue-Tied At A Party?

6. How A New Discovery Made A Plain Girl Beautiful

7. How To Win Friends And Influence People

8. The Last 2 Hours Are The Longest — And Those Are The 2 Hours You Save

9. Who Else Wants A Screen Star Figure?

10. Do You Make These Mistakes In English?

11. Why Some Foods "Explode" In Your Stomach

12. Hands That Look Lovelier...

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