Use These 5 "Signature" Tools to Grow Your Business

To generate more leads as a business advisor, consultant, or coach, you need these 5 "Signature" tools available and be ready to use them at a moment's notice:

You never know when opportunity will knock.

When it does, you have to be ready with these "Signature" tools.

A few things they all have in common...

> They must grab attention
> They must make a compelling, free offer
> They must lead the person(s) to an appointment
> They're all well designed, mastered, and never delivered by "winging it."

1. Your Signature 1:1 introduction

* When you're networking and someone asks, "What do you do?"
This one is powerful. Use my MOCAA Method™ to build yours.

2. Your Signature group introduction

* When you're asked to stand in a group setting and introduce yourself.
* It should have people passing you there business card after you sit down.

3. Your Signature five minute talk

* When you're asked to say a few words about your industry, share your perspective, etc.

4. Your Signature...

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31 Ways to Help Your Clients Stand Out

These days, “Me Too” and “Me More” are the slow road to failure. 

Here are 31 ideas and examples you can use to help your clients stand out from the crowd like a supermodel at a family picnic:

  1. The Simplest: Apple - Known for user-friendly devices with intuitive interfaces.
  2. The Hardest: Lockheed Martin - Develops advanced aerospace and defense technologies that few can match.
  3. The Smallest: Raspberry Pi - Offers small, affordable computers that encourage learning and experimentation in programming.
  4. The Biggest: Walmart - The world’s largest retailer by revenue, with a vast array of products.
  5. Most Efficient: Amazon - Renowned for its efficient logistics and quick delivery services.
  6. The Best: Rolex - Represents high-quality and luxury in watchmaking.
  7. The Cheapest: Dollar Tree - Everything for one dollar, appealing to budget-conscious consumers.
  8. The Most Expensive: Ferrari - Luxury cars known for their high cost and exclusivity.
  9. The...
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14 Emotional Triggers I Use in Copywriting

copywriting flow of leads Mar 19, 2024

Writing compelling copy is a process of connecting with the emotions of your reader.

Here are 14 triggers I choose from when writing to influence:

1. Authority: This trigger leverages the influence of experts, leaders, or well-respected figures. When an authority figure endorses a product or idea, it gains credibility and trust.

2. Reciprocity: This principle is based on the idea that people feel obliged to return favors or respond in kind to gestures or gifts. In marketing, giving something of value first can encourage customers to reciprocate.

3. Trust: Essential in all relationships, including between brands and consumers. Trust is built through consistent, honest communication and by delivering on promises.

4. Anticipation: Creating a sense of excitement and expectation about a product or event. Building anticipation can increase interest and engagement.

5. Likability: People prefer to do business with individuals or brands they like. This can be...

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81 LinkedIn Post Hook Ideas

People scroll LinkedIn for inspiration and information.

Their attention spans are short.

They're in a hurry.

You're competing for their attention in a cacophony of noise.

They scan, skim, and scroll.

Your job is to stop the scroll.

Here's my initial swipe file of hook ideas that I'm curating from various sources. As this list grows, some will be my originals, and I'll give attribution for others' work where appropriate. 

This initial list I actually received from Ryan Musselman on LinkedIn. More to come.

You can also find inspiration from my post on the 100 greatest headlines ever written.

For now, have fun with these LinkedIn hook ideas:

  1. 1 special hack for [reaching goal] without [undesirable thing]]
  2. Are you ignoring these 5 important [good advice]?
  3. When your [target problem] is [resolved] in [x time]
  4. The absolute easiest way to [solve problem or reach goal]
  5. Find the [problem] for [desired goal] by [doing thing]
  6. LOOK: what to do if you want [insert result]
  7. Try this...
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Generate More Leads with The Conversion Equation

flow of leads Jan 07, 2024

Use this Conversion Equation Evaluator to determine you conversion equation score.

If a grade is below 3 the ad must be re-worked.


0: Totally wrong concepts, try again

1: Does not interrupt (or False-Uptime); does not engage, gets no results (what most people write)

2: Basic ad structure is there; can’t be fixed with “red-line”

3: Good ad that interrupts and engages; lacks power in building the case and an appealing call to action

4: Engages prospect and builds case well; offer needs strengthened; needs help with wordsmithing (for power)

5: Clear, passionate, precise & powerful Ad! Nails internal conversation. Irresistible and obvious choice!

Interrupt: Headlines & Voice Over or Intro (for Radio/TV)

0: No headline at all

1: Company name or play on words; does nothing to compel reader/listener to continue

2: Headline exists; poor or crass HOT BUTTON; False Uptime Alert!

3: Hot Buttons Activated; not articulated well, but says in basic terms what...

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100 Best Headlines Ever Written

flow of leads Jan 07, 2024

I love copywriting.

Well, let me qualify that.

I love having written good copy, and I especially love reading it.

At Cracker Barrel, I like to sit near the vintage ads and read them while waiting on my southern fried chicken.

I find them entertaining, nostalgic, and inspiring.

So, to inspire your copywriting, and maybe even entertain you a bit, here's a collection of 100 of the best copywriting headlines ever written:

1. The Secret Of Making People Like You

2. A Little Mistake That Cost A Farmer $3,000 A Year

3. Advice To Wives Whose Husbands Don't Save Money — By A Wife

4. The Child Who Won The Hearts Of All

5. Are You Ever Tongue-Tied At A Party?

6. How A New Discovery Made A Plain Girl Beautiful

7. How To Win Friends And Influence People

8. The Last 2 Hours Are The Longest — And Those Are The 2 Hours You Save

9. Who Else Wants A Screen Star Figure?

10. Do You Make These Mistakes In English?

11. Why Some Foods "Explode" In Your Stomach

12. Hands That Look Lovelier...

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