The Power of Marginal Gains: How Small Improvements Can Lead to Big Results

Uncategorized Jan 20, 2024

Ever feel stuck? Like you're bumping your head against a glass ceiling every day?

Or maybe it's not glass at all. Maybe you can see it and feel it. And you're sure it's made of solid concrete, and there ain't no gettin' through it.

I get it. I have a calloused forehead too, from all the head-pounding I've done over the years, trying to engineer breakthroughs for myself and my clients.

I have some good news for you...

Your glass ceiling, concrete wall, or whatever you call the obstacle that has you frustrated and on the verge of throwing in the's very, very easy to penetrate, once you absorb and implement what I'm about to share with you.

Let me tell you about Dave Brailsford.

No British cyclist had previously won the Tour de France.

As the newly appointed General Manager and Performance Director of Team Sky, the professional cycling team of Great Britain, Brailsford was on a mission to change all that.

His strategy was straightforward. Brailsford...

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Generate More Leads with The Conversion Equation

flow of leads Jan 07, 2024

Use this Conversion Equation Evaluator to determine you conversion equation score.

If a grade is below 3 the ad must be re-worked.


0: Totally wrong concepts, try again

1: Does not interrupt (or False-Uptime); does not engage, gets no results (what most people write)

2: Basic ad structure is there; can’t be fixed with “red-line”

3: Good ad that interrupts and engages; lacks power in building the case and an appealing call to action

4: Engages prospect and builds case well; offer needs strengthened; needs help with wordsmithing (for power)

5: Clear, passionate, precise & powerful Ad! Nails internal conversation. Irresistible and obvious choice!

Interrupt: Headlines & Voice Over or Intro (for Radio/TV)

0: No headline at all

1: Company name or play on words; does nothing to compel reader/listener to continue

2: Headline exists; poor or crass HOT BUTTON; False Uptime Alert!

3: Hot Buttons Activated; not articulated well, but says in basic terms what...

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100 Best Headlines Ever Written

flow of leads Jan 07, 2024

I love copywriting.

Well, let me qualify that.

I love having written good copy, and I especially love reading it.

At Cracker Barrel, I like to sit near the vintage ads and read them while waiting on my southern fried chicken.

I find them entertaining, nostalgic, and inspiring.

So, to inspire your copywriting, and maybe even entertain you a bit, here's a collection of 100 of the best copywriting headlines ever written:

1. The Secret Of Making People Like You

2. A Little Mistake That Cost A Farmer $3,000 A Year

3. Advice To Wives Whose Husbands Don't Save Money — By A Wife

4. The Child Who Won The Hearts Of All

5. Are You Ever Tongue-Tied At A Party?

6. How A New Discovery Made A Plain Girl Beautiful

7. How To Win Friends And Influence People

8. The Last 2 Hours Are The Longest — And Those Are The 2 Hours You Save

9. Who Else Wants A Screen Star Figure?

10. Do You Make These Mistakes In English?

11. Why Some Foods "Explode" In Your Stomach

12. Hands That Look Lovelier...

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How to Generate More Leads by Using The MOCAA Method™

The Method

"Oh, I'm just looking..."

That's what you say, what I say, and what almost everyone says when walking into a store and the salesperson asks, "Can I help you find something today?"

We say this because we're looking for information.

And we don't want to be "sold".

The ubiquitous question, "What do you do?" is another version of "Oh, I'm just looking".

But how do you turn these folks...the lookers... into good leads, or prospects?

The key, as famous marketing copywriter Robert Collier once said, is to "Enter the conversation already going on in your prospect's mind".

If they want information, give them relevant information.

To make this process easy, flow nicely in conversation without being 'salesy', and generate an abundance of leads, I created what I call The MOCAA Method™, which stands for:

Message, Offer, Call to Action, Ask

The Message

Your Message is a compelling statement that interrupts their thought pattern...

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Navigating the New Email Deliverability Rules in 2024

flow of information Dec 17, 2023

As we approach February 2024, many entrepreneurs who rely on email marketing (as most should), will get a rude wake-up-call when they see their deliverability rates plummet.

In February, changes in email deliverability rules are set to significantly impact how your emails reach your customers. Understanding these changes is key to ensuring your messages don't end up in the dreaded spam folder.

There are three main rules you need to keep top of mind. Or better yet, on your CRM dashboard, so you can manage them carefully, like the here to the right:

Let's break down these new rules into simple, actionable insights.

1. Average Engagement Must Be 100 Days or Less

What It Means: Email engagement refers to how recipients interact with your emails – are they opening them, clicking on links, or simply ignoring them? Under the new rules, the average engagement period for your emails should be 100 days or less. This means your recipients should be actively interacting with your emails...

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How to Get Real Work Done with A.I.


Creating true-to-life graphics using A.I. tools such as midjourney is helpful for marketers and creatives, but there's more to do than create images, right?

On the webinar we hosted recently, "How to Use A.I. to Increase Profits, Work More Efficiently, and Save Time", Dennis Duckworth with A.I. startup showed us how they're making it easier for the "rest of us" to get meaningful work done with A.I. 

And they do it all while protecting your privacy and keeping your data from being used to train someone's large language model (LLM).

There are nearly endless examples of work you can get done faster with

Here's Dennis showing us what's possible with the app. You can get your free account at


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