Consolidating multiple email accounts into a single Microsoft Outlook client lets you manage all your emails in one place, making it convenient to send and receive emails from various accounts. Here’s how you can set this up in Microsoft Outlook:

Step 1: Add Your Email Accounts to Outlook

For each of your email accounts that you want to consolidate into Outlook:

1. Open Microsoft Outlook.
2. Go to the “File” menu and click “Info” then select “Add Account.”
3. Enter the email address of the account you wish to add.
4. Click “Connect” and then enter the password for the email account when prompted.
5. Outlook will automatically search for the settings required to configure your email account. If it fails, you might need to enter server settings manually (this often happens with less common email providers).
6. Once all details are confirmed and tested, click “Done.”

Step 2: Configure Send/Receive Settings for Your Accounts

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Consolidating multiple email accounts into one Gmail account to manage all your emails from a single interface can be a great way to streamline your communication. Here's a step-by-step guide on how to do this:

Step 1: Set Up Email Forwarding from Other Accounts

For each of your existing email accounts that you want to consolidate:
1. Log into each email account.
2. Locate the settings or options menu.
3. Find the forwarding section and enable email forwarding.
4. Enter your Gmail address to which you want all your emails forwarded.
5. Save the changes and, if required, confirm the forwarding request via a confirmation email sent to your Gmail account.

Step 2: Add Your Email Accounts to Gmail

To send emails from Gmail using your other email addresses:
1. Open Gmail and go to Settings (click the gear icon in the upper right corner).
2. Go to the "Accounts and Import" tab.
3. Under "Send mail as," click "Add another email address."
4. In the popup window, enter your name and the email address...

People scroll LinkedIn for inspiration and information.

Their attention spans are short.

They're in a hurry.

You're competing for their attention in a cacophony of noise.

They scan, skim, and scroll.

Your job is to stop the scroll.

Here's my initial swipe file of hook ideas that I'm curating from various sources. As this list grows, some will be my originals, and I'll give attribution for others' work where appropriate. 

This initial list I actually received from Ryan Musselman on LinkedIn. More to come.

You can also find inspiration from my post on the 100 greatest headlines ever written.

For now, have fun with these LinkedIn hook ideas:

1. 1 special hack for [reaching goal] without [undesirable thing]]
2. Are you ignoring these 5 important [good advice]?
3. When your [target problem] is [resolved] in [x time]
4. The absolute easiest way to [solve problem or reach goal]
5. Find the [problem] for [desired goal] by [doing thing]
6. LOOK: what to do if you want [insert result]
7. Try this...

The Method

"So, what do you do?"

When someone asks you this in a networking meeting, please remember...

They don't care.

They care about themselves and their problems.

As famous marketing copywriter Robert Collier once said, the key to influence is to "enter the conversation already going on in your prospect's mind."

That means we have to get out of our own head and our own problems and focus on theirs.

And since the subconscious mind is always in control, their subconscious is asking:

1. How can you help me?

2. How long will it take me to experience the result/relief/transformation?

3. What will I have to sacrifice (of my time and money)?

4. What do you want me to do right now to take the next step toward relief?

If you answer these four questions for them, they'll want to give you more time, and perhaps in your next meeting, even gladly give you some of their money.

Here's my talk track to make this happen for you.

I call it the The MOCAA Method™, which stands for:...

As we approach February 2024, many entrepreneurs who rely on email marketing (as most should), will get a rude wake-up-call when they see their deliverability rates plummet.

In February, changes in email deliverability rules are set to significantly impact how your emails reach your customers. Understanding these changes is key to ensuring your messages don't end up in the dreaded spam folder.

There are three main rules you need to keep top of mind. Or better yet, on your CRM dashboard, so you can manage them carefully, like the here to the right:

Let's break down these new rules into simple, actionable insights.

1. Average Engagement Must Be 100 Days or Less

What It Means: Email engagement refers to how recipients interact with your emails – are they opening them, clicking on links, or simply ignoring them? Under the new rules, the average engagement period for your emails should be 100 days or less. This means your recipients should be actively interacting with your emails...