How to Generate More Leads by Using The MOCAA Methodâ„¢

The Method

"Oh, I'm just looking..."

That's what you say, what I say, and what almost everyone says when walking into a store and the salesperson asks, "Can I help you find something today?"

We say this because we're looking for information.

And we don't want to be "sold".

The ubiquitous question, "What do you do?" is another version of "Oh, I'm just looking".

But how do you turn these folks...the lookers... into good leads, or prospects?

The key, as famous marketing copywriter Robert Collier once said, is to "Enter the conversation already going on in your prospect's mind".

If they want information, give them relevant information.

To make this process easy, flow nicely in conversation without being 'salesy', and generate an abundance of leads, I created what I call The MOCAA Method™, which stands for:

Message, Offer, Call to Action, Ask

The Message

Your Message is a compelling statement that interrupts their thought pattern...

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Navigating the New Email Deliverability Rules in 2024

flow of information Dec 17, 2023

As we approach February 2024, many entrepreneurs who rely on email marketing (as most should), will get a rude wake-up-call when they see their deliverability rates plummet.

In February, changes in email deliverability rules are set to significantly impact how your emails reach your customers. Understanding these changes is key to ensuring your messages don't end up in the dreaded spam folder.

There are three main rules you need to keep top of mind. Or better yet, on your CRM dashboard, so you can manage them carefully, like the here to the right:

Let's break down these new rules into simple, actionable insights.

1. Average Engagement Must Be 100 Days or Less

What It Means: Email engagement refers to how recipients interact with your emails – are they opening them, clicking on links, or simply ignoring them? Under the new rules, the average engagement period for your emails should be 100 days or less. This means your recipients should be actively interacting with your emails...

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