The 5 Quiz Types Every Consultant Should Know

Last week, we explored why a well-designed quiz isn’t just a lead magnet—it’s a moment of truth that builds trust and makes follow-up effortless.

This week, let’s take the next step: 

👉 What type of quiz should you actually build?

Not all quizzes are created equal.

Each serves a different purpose and maps to a different part of your buyer’s journey.

Pick the wrong type, and you’ll get weak leads, low conversions, or vague responses. 

Pick the right one, and it becomes a magnet for qualified prospects—people who already see you as the solution.

Here's what I have for you in this issue: 

🛠️ The 5 Quiz Types Every Consultant Should Know
From Profiler to ROI Estimator—choose the right type to align your quiz with your offer and sales process.

🛠️ Tool Spotlight: ScoreApp, Evalinator, or Typeform
Each platform serves a slightly different purpose. I’ll break down which tool fits which quiz type.

🛠️ This Week’s AI Prompt: Match Your Quiz to Your Offer
Paste this into ChatGPT or Claude before you write a single quiz question. It’ll keep your funnel focused and effective.

The 5 Quiz Types Every Consultant Should Know

Here’s how to choose the right quiz based on your goals and offer:

1. The Segmenter

📌 Goal: Route leads to the right offer, content, or product
🧠 Best For: Consultants with multiple services or buyer personas
💬 Example: “Which Growth Plan Is Right for Your Business?”

2. The Profiler (a.k.a. Archetype Quiz)

📌 Goal: Help the prospect identify with a persona, mindset, or growth stage
🧠 Best For: Coaches, brand strategists, consultants who sell transformation
💬 Example: “What’s Your Consulting Growth Archetype?”

3. The Diagnoser

📌 Goal: Reveal what’s broken or blocking their progress
🧠 Best For: Tactical problem solvers, service-based consultants
💬 Example: “What’s Keeping You From Getting Clients Consistently?”

4. The Scorecard

📌 Goal: Measure readiness, performance, or progress
🧠 Best For: Trusted advisors, strategists, consultants focused on improvement
💬 Example: “Your Business Optimization Score: Are You Running at 70% or 95%?”

5. The ROI Estimator

📌 Goal: Help the user calculate the money they’re leaving on the table
🧠 Best For: B2B consultants, financial, operational, and sales experts
💬 Example: “How Much New Profit Could You Generate with Smarter Marketing and Operational Systems?”

Tool Spotlight: ScoreApp vs Evalinator vs. Typeform

Here’s a quick breakdown to match your tool to your quiz type:

📊 ScoreApp: High-converting, automated marketing funnels