Why The Crazy Ones Win More Clients

Last week, we talked about what it takes to thrive in an AI-powered future—how acting “as if” you belong in the next era gives you a head start.

But bold belief without bold action is just the fast track to staying stuck and frustrated.

This week, we’re turning up the heat.

Because the consultants who break through don’t just believe in what they offer—they have a real fire in the belly  for it. You can feel it in their voice, their writing, their outreach.

They’re the ones who stir emotions, start movements, and spark buying decisions.

If you’ve ever felt like you’re doing everything “right” and still not getting traction… this might be why.

Let’s fix that now.

Here's what I have for you in this issue:

🛠️  Why The Crazy Ones Win More Clients. ": Hint...It's not because they’re louder.

🛠️ The "Light Their Fire" Prompt: Spark urgency, connection, and action in your outreach—no pitch required.

You know your stuff. 

You’ve got the framework. You’ve done the work. You’ve sat through the webinars and the masterclasses and the 3-part video series.

So why does it feel like nothing’s catching?

Because logic doesn’t inspire action. Emotion does.

Nobody hires the most qualified coach.

They hire the one who moves them. Who gets under their skin. Who wakes them up.

And right now...you might be playing it safe. Polished. Professional. Forgettable.

Meanwhile, the crazy ones — the loud ones, the emotionally charged ones — are making all the money.

They’re not better than you.

They’re not even always more experienced.

But they’ve decided something you haven’t yet:

➝ To stop hiding.
➝ To stop worrying about what their peers think.
➝ To start giving a damn about the actual business owners in pain.

Let me ask you something:

Are you willing to be seen as “too much” if it means saving someone’s business?

Which could also mean you save their marriage...

Their life.

That’s the kind of emotional charge that makes cold outreach feel like a public service.

It's the Benevolent Servant Leader™ way of life.

It can turn a coaching call into a lifeline.

And it’s the it's the antidote to the fake digital world we're living in. It's also what cuts through the noise right now.

📌 This Week’s Action

1. Find the fire. What injustice in your industry makes your blood boil? What are small business owners getting wrong — and who’s letting them? 

2. Tell your story. Share the truth. The real reason you do this work. What you’ve been through. Who you’re trying to save. 

3. Light the match. Send 10 emotionally charged private messages today. No pitch. No polish. Just, “Hey, I saw your site and I think you might be leaving money on the table. Would it help to hop on a call and talk it through?”

     

💡 The Big Takeaway

You’re not “too passionate.”

You’re not “too intense.”

You’re the one they’ve been waiting for — if only you’d stop editing yourself.

Want help lighting that fire? 

Let’s turn your emotional charge into a repeatable system.

Book your call here →

Want to dive deeper? Check out these related articles:

🔎 The 4-Part Formula for Consistent Lead Generation
🔎 5 Signature Marketing Tools Every Consultant Needs Ready to Deploy

You might also find these interesting:

👉 The Flow of Creativity
👉 The 9 Flows in Highly Successful Coaching Businesses

P.S.: When you're ready, here are more ways I can help you...