Why Quizzes Are the Consultant's Secret Weapon

Last week, we talked about bold belief and how nothing moves without bold action to match it. 

This week, let’s talk about one of the boldest lead generation moves you can make:

Creating a lead magnet that does more than collect emails.

Now, don’t get me wrong...
📌 A well-crafted PDF
📌 A relevant checklist
📌 Even a tightly written ebook

…can all build trust and attract the right leads.

But if you’re ready for something that sparks instant engagement—and gives you insight into exactly what your prospect needs next— then it’s time to build a quiz.

Not the fluffy Buzzfeed kind.

The kind that’s part diagnostic, part discovery—and 100% aligned with your offer.

Done well, a quiz can position you as an authority, create a “wow” moment for the lead, and make follow-up ridiculously easy. 🎯

Here's what I have for you in this issue:

🛠️ Why Quizzes Are the Consultant’s Secret Weapon
A well-designed quiz taps into curiosity, delivers personalized insight, and gives you conversation-ready leads.

🛠️ Tool Spotlight: ScoreApp or Evalinator
Both platforms make it easy to create beautiful, high-converting quizzes. I’ll show you what to look for.

🛠️ This Week’s AI Prompt: Build Your Quiz in 60 Seconds
Use this ChatGPT prompt to draft your first quiz question set—based on your ICA and offer.

Most lead magnets are designed to give. 

Quizzes are designed to reveal.

💡 That difference matters.

Let’s compare a few common lead magnet types:

📕 PDF Guide / Ebook

➔ Deliver insight or value

➔ One-way

⚙️ Often goes unread

📋 Checklist / Template

➔ Offer a shortcut or framework

➔ One-way

⚙️ Hard to personalize

🎥 Webinar / Video

➔ Teach and demonstrate authority

➔ One-to-many

⚙️ High time commitment

🧠 Quiz

➔ Create self-discovery + segmentation

➔ Interactive

⚙️ High engagement and opt-in rates

Quizzes tap into a few timeless psychological drivers:

• Curiosity – People want to know where they stand

•  Personalization – “This is about me” makes the content feel relevant

•  Identity – A well-written result gives language to their current situation or aspirations

•  Micro-commitment – Answering a few questions primes the brain to continue engaging

But the real magic is what comes after the quiz. 💫

You now know:

✅ Who they are

✅ What they need

✅ How to speak to them next

That means every follow-up email, every invitation, and every offer can feel custom—without writing a single custom message.

Done well, a quiz becomes:

• A conversation starter

•  A segmentation tool

•  A trust builder

•  A pre-sales diagnostic
  

It’s not just a lead magnet. 

It’s a system for moving someone from “stranger” to “prospect” in under five minutes.

A couple platforms to consider are ScoreApp and Evalinator.

Full disclosure here, I'm using ScoreApp, but only because I purchased a competing app that was purchased by ScoreApp and I was grandfathered in. If I were starting brand new, I'd give Evalinator serious consideration. Here's why:

➜ ScoreApp excels at high-volume, scalable quiz funnels for marketing and lead generation, with strong landing page and marketing integrations. 

➜ Evalinator is ideal for coaches, consultants, and B2B marketers who want to build deeper client relationships, provide personalized feedback, and track progress over time.

Both platforms offer robust quiz-building features, but your choice should be guided by whether your priority is mass lead generation (ScoreApp) or personalized, consultative client engagement (Evalinator).

👉 Next week, I’ll be rolling out my brand-new quiz, built using ScoreApp and everything I’ve shared in this issue.

You’ll get to experience it for yourself… and I'm looking forward to your feedback!

Want to dive deeper? Check out these related articles:

🔎 The 'Lazy' Consultant's Guide to Better Leads
🔎 How Small Wins Can 10x Your Marketing Results

You might also find these interesting:

👉 Your AI Tool Isn't What You Think It Is
👉 3 Steps to Marketing Success in Your Consulting Practice

P.S.: When you're ready, here are more ways I can help you...