Sales Series Part 6 of 7: Offer

Ever shared a clear solution with a prospect… 

 …only to feel them hesitate when it’s time to say yes?

You nailed the diagnosis. You shared the roadmap.

But even when people want what you offer, fear can still hold them back.

Fear of wasting money.

Fear of making the wrong move.

Fear of looking foolish.

That’s why it's important that you’re not “pitching.”

You’re framing the decision.

So it feels safe. Exciting. And like a natural next step, not a risky leap.

👣 Quick Recap: The Benevolent Servant Leader™ Sales Framework

So far in this series, we've been walking through the 6 key phases of a trust-building sales conversation:

1. Connect—Open with warmth, curiosity, and a frame for the conversation

2. Discover—Uncover the real goals, challenges, and dreams behind the surface story

3. Diagnose—Reframe the problem and show them you truly understand their world

4. Prescribe— Leading them out of confusion and toward clarity.  From stuck to solution.
5. Offer (today)—Present the next step as safe, simple, and the obvious choice.
6. Commit (next week)

Here's what I have for you in this issue:

🛠️  Sales Series Part 5 of 7— Offer: Present the invitation with clarity and confidence so it feels like the natural, low-risk next step—not a pressured pitch

🛠️ The 7 Beliefs To Guarantee The Sale: To remove all doubt in your prospect's mind and make saying yes, the obvious, best next step

🔑 Why This Phase Matters 

When you frame your offer the right way, three things happen:

✅ You reduce fear of loss
✅ You increase perceived value
✅ You make action feel inevitable

💬 The Offer Script

💭 “Here’s what I recommend based on everything we’ve discussed. If it makes sense, here’s how we can move forward.”

Simple. Low-pressure. Collaborative.

Then explain the offer in plain language:

💭 “We’d start with a 90-day sprint focused on tightening your offer, installing a follow-up system, and reclaiming your time.” 

💭 “You’d have weekly calls, a custom roadmap, and access to tools that make implementation easier.”

No slides. No jargon. No performance. 

Just a confident invitation backed by proof and purpose.

🧠 Pro Tips

Frame It in Their Words
Echo their goals and frustrations so the offer feels tailor-made.

💭 “You said you’re tired of chasing leads and want more qualified buyers. That’s exactly what this process is built to solve.”

Lower the Stakes
Make the first step small and specific.

💭 “Let’s start with [easy strategy to implement that creates a quick and valuable win.]”

Affirm Their Readiness
Reinforce that they’re not starting from scratch.

💭 “You’ve already done the hard work. This is about putting the right system around your skills so you can scale with confidence.”

 

🎯 This Week’s Action

Before your next call: 

✅ Write a 2-sentence description of your offer using your client’s language
✅ Prepare a 3-bullet value summary (tangible outcomes)
✅ Frame a “first step” invitation that’s easy to say yes to

🔚 The Big Takeaway

Your offer isn’t a proposal—it’s a promise.

A promise to lead. 

A promise to simplify. 

A promise to help them get what they’ve been trying to get on their own.

When you frame it like that, they’ll lean in.

Not pull away.

🔜 Next Week: Commit ✅

In the final part of this series, I’ll show you how to secure next steps with grace—without chasing, discounting, or pushing.

You’ve led them this far. Now it’s time to guide them into full commitment.

Stay tuned!

Want to dive deeper? Check out these related articles:

🔎 How To Master AI Strategy & Scale Your Consulting Business Faster
🔎 How to Get Paid a Premium for Your AI-Powered Consulting Services

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👉 The "AI Optimized Consultant" Prompt
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P.S.: When you're ready, here are more ways I can help you...